What a swot analysis is
A SWOT sorts a situation into Strengths, Weaknesses, Opportunities and Threats. The internal row is what you control; the external row is what you must respond to. Keeping that distinction honest is most of the value.
When to use one
- Framing a strategic decision before committing resources
- Kicking off planning where the team lacks shared context
- Assessing a competitor, market or product line
The data format
One item per line: S/W/O/T, item text.
Paste rows like this — copy the example straight into the builder to see it render:
S, Strong brand recognition S, Loyal customer base W, High production cost W, Limited product range O, Emerging markets O, Online growth T, New competitors T, Changing regulations
How to make one
- Paste your data into the Studio, or upload a CSV or XLSX file.
- Set your colours — by hand, from pasted brand hex codes, or extracted from your logo.
- Generate and export as PNG or SVG for your deck or report.
One thing people get wrong. Opportunities and threats are external. Once "we should hire more engineers" appears under Opportunities, the quadrants have stopped meaning anything.
Why it runs in your browser
Charts are parsed and drawn entirely on your own device. No rows, files or logos are uploaded, so a swot analysis built from confidential project or process data never touches a server. You can verify it: open your browser's network tab while you generate one.